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Tuesday 11 August 2015

Insuring the big fat Indian wedding

Weddings in India, nowadays, are more than just a meeting of two hearts. It's a once in a lifetime event where the bride and the groom are the heroines and heroes of the day. Like any big, expensive event, one needs to insure the weddings too.

While the concept of insurance is picking up in India, inspite of the low wedding insurance costsinsuring personal events like weddings, etc., is not very popular. "Insurance is viewed negatively. And at an auspicious occasion like a wedding, most people do not want to talk about anything untoward or bad happening," says KG Krishnamoorthy Rao, MD and CEO, Future Generali India Insurance.

"In all these years, none of my clients have asked for insurance for their weddings,'' says Aloha Mehta, a Mumbai-based wedding planner who specialises in destination weddings.

Irrespective of caste and traditions, almost all weddings have multiple events like mehendi, sangeet, bachelor / spinster party. Each event is usually a mini-event in itself, with the cost running into lakhs, if not crores.

If the wedding is cancelled or postponed for any reason, apart from the emotional trauma, the financial burden cannot be wished away. "Instead, if the wedding were insured, then at least the host would be spared the financial worries,'' says Krishnamoorthy Rao.

The premium for wedding policies is in the range of about 2-3%. "When you can get peace of mind for a very low premium, why not?'' asks Rao.

Usually, in very high-profile weddings all the arrangements are done by one big event management company. "But in most other weddings, there is fragmentation of costs as different vendors like florists, caterers, etc., provide the various services,'' says Mehta.

While most insurance companies cover some aspects of a wedding under the event insurance policies, companies like Future Generali and ICICI Lombard have special policies for wedding insurance.

"Basically, wedding insurance protects a couple's investment from circumstances beyond their control, and reimburses the expenses that they incur in it. For example, what if your designer wedding dress is lost in airport baggage and you have to buy a new one a day before your wedding? These are the types of big day financial losses that wedding insurance can help to protect,'' says Anil Chopra- group CEO and director, Bajaj Capital.

Interestingly, wedding insurance policies do not cover cases where either the bride or the groom changes his or her mind at the venue of the wedding. "Insurers call it a 'cold feet issue' and this is not covered under the insurance policy,'' clarifies Chopra.

Given that wedding policies come at a very meager premium, it is definitely worth transferring the financial risk of weddings to insurers so as to peacefully enjoy the big fat Indian wedding.




Source: Dnaindia.com

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